E-commerce development.
E-commerce development for fast custom storefronts with AI search and personalization built in. Headless commerce, conversion-tuned checkout, and merchandising your team runs without a developer.
Custom storefronts, no theme bloat
Templates launch fast and grow slowly. We build on headless commerce so pages stay fast, AI search and recommendations have clean data to work with, and merchandisers stay in control.
What our e-commerce team delivers
Storefront engineering plus the AI that lifts conversion: smarter search, personalized recommendations and generated product content. Each change is measured against your conversion baseline.
- ✓Headless commerce (Shopify, Medusa)
- ✓AI product search with Algolia or Typesense
- ✓Personalized recommendations
- ✓AI-generated product descriptions & SEO copy
- ✓Custom checkout & cart flows
- ✓Subscription & loyalty programs
- ✓Payments & tax integration (Stripe, Avalara)
- ✓Storefront performance budgets
- ✓Email automation (Klaviyo, Customer.io)
- ✓Conversion analytics & A/B testing
Measure first, then build
We start from your funnel data, not a theme demo. Every release is checked on real phones before customers see it.
Audit
Funnel analysis, theme audit, search quality and a conversion baseline. Where do customers actually drop off?
Design
Storefront and checkout designs that target the drop-off points the audit found.
Build
Headless or themed build. Performance budgets in CI. Real-device QA before every release.
Iterate
Continuous A/B tests on search, recommendations and checkout, plus weekly merchandising support.
Three ways into e-commerce development
Catalog size, integrations and how custom the checkout is drive cost. A theme build is the fastest start; headless gives the most room to grow.
Theme build
A custom Shopify theme tuned for conversion. Design, build and launch.
- Bespoke theme
- Conversion tuning
- Apps integration
- QA on real devices
- 1-month support
Headless storefront
A headless storefront on Next.js with AI-powered search, custom content and checkout.
- Headless commerce
- Custom checkout
- AI search + filtering
- CMS integration
- Performance budgets
Embedded team
An e-commerce pod for high-velocity merchandising, personalization and storefront work.
- 2–3 engineers
- Designer overlay
- Weekly drops
- A/B testing infra
- Quarterly OKRs
Storefront questions, answered
What does e-commerce development cost?
The drivers are catalog size, the number of integrations (ERP, payments, tax, email), how custom the checkout is, and whether you go headless. A theme build costs less up front; a headless storefront costs more and gives you speed and full control.
Should we go headless or stay on a Shopify theme?
Stay on a theme if launch speed matters most and your catalog and checkout are standard. Go headless when page speed, a custom checkout, or AI search and personalization are holding growth back. The audit tells you which applies.
How does AI improve an online store?
Mostly through search and recommendations that understand intent, plus product descriptions and SEO copy generated at catalog scale. Each change runs as an A/B test against your conversion baseline, so you keep only what performs.
Can you replatform a store while it keeps trading?
Yes. We move stores in phases, with dual-running and staged cutovers, so orders keep flowing during the migration instead of waiting on a downtime window.
Not sure which engagement fits? Tell us what you’re building and we’ll reply within one business day with a recommended starting point.
Often paired with storefront work
Most engagements blend two or three disciplines. These are the most common pairings.
AI integration
LLM apps, AI agents and RAG systems built into your product, with evals, guardrails and cost controls from day one.
Custom web apps
Fast, AI-ready web applications in React and Next.js, built to scale with traffic, data and your team.
AI-powered mobile apps
iOS and Android apps with AI features built in, from on-device ML to LLM-powered assistants.
See the replatforming and AI search work behind our e-commerce and retail AI solutions, browse our AI case studies, or read how we ship LLM features behind flags.
Ready to grow your storefront?
We respond within one business day, with a real human and a real opinion.