E-commerce that converts.
Custom storefronts with intuitive shopping flows, headless CMS, and conversion-tuned UX.
Custom storefronts, no theme bloat
Templates are fast to launch and slow to grow with. We build storefronts on headless commerce so the storefront stays fast, the team stays unblocked, and the merchandiser stays in control.
What we deliver
Most engagements blend a few of these. Each is scoped, instrumented, and shipped against a written success criterion, not a pile of tickets.
- ✓Headless commerce (Shopify, Medusa)
- ✓Custom checkout & cart flows
- ✓Subscription & loyalty programmes
- ✓Product search with Algolia/Typesense
- ✓Payments & tax integration (Stripe, Avalara)
- ✓Storefront performance budgets
- ✓Email automation (Klaviyo, Customer.io)
- ✓Conversion analytics & A/B testing
Fast storefronts, real merchandising
Storefront load times in the top 10% of Shopify, with merchandising tools that don't require a developer for every campaign.
Audit
Funnel analysis, theme audit, conversion baseline. Where do customers actually fall off?
Design
Storefront and checkout design with conversion patterns proven on similar businesses.
Build
Headless or themed build. Performance budgets in CI. Real-device QA before any release.
Iterate
Continuous A/B testing, merchandising support, weekly content drops.
Pick the shape that fits
Three engagement shapes for e-commerce.
Theme build
A custom Shopify theme tuned for conversion. Design + build + launch.
- Bespoke theme
- Conversion tuning
- Apps integration
- QA on real devices
- 1-month support
Headless storefront
A headless commerce storefront on Next.js with custom search, content, and checkout.
- Headless commerce
- Custom checkout
- Search + filtering
- CMS integration
- Performance budgets
Embedded team
An e-commerce pod for high-velocity merchandising and continuous storefront work.
- 2-3 engineers
- Designer overlay
- Weekly drops
- A/B testing infra
- Quarterly OKRs
Often paired with this work
Most engagements blend two or three disciplines. Here's where this commonly leads.
AI integration
Embed AI into existing workflows. Copilots, automations, retrieval pipelines and intelligent agents that ship and stay shipped.
SVC / 02Custom web
Bespoke, high-performance web platforms designed to scale with traffic, content, and your team.
SVC / 03Mobile apps
Feature-rich iOS and Android applications with native polish and native cross-platform feel.
Ready to ship this e-commerce?
Two project slots remain for Q2 · 2026. We respond within one business day, with a real human and a real opinion.